Privacy and store measurement

When store measurement is enabled, we use random identifiers specific to this store to understand visits, baskets and checkout steps, along with broad traffic-source, device and browser information. Journey measurement does not record order-field contents or payment details, and these identifiers are not used to track you across stores. We work out the visit's approximate country from the connection address as it arrives, and we do not keep the address itself.

Journey detail is retained for 90 days. Events older than 24 hours are not sent, and the measurement identifier is renewed at 90 days. Browser-storage cleanup takes effect when the site is used again.

Order and payment records remain for business purposes, together with brief technical receipts that protect record integrity and prevent duplicate counting. Removing journey detail does not mean deleting business records.

We honor supported browser do-not-track signals and a saved measurement opt-out. An incomplete order alone does not explain why a visitor left.